Brand Monitoring Research Solutions
Brand Monitoring Research Solutions

Problems Faced by Enterprises

Weak effective brand management capabilities

Small and medium-sized enterprises generally lack strategic brand management and operation awareness, and it is difficult to establish a brand management system.

Market supervision is not timely

Even large enterprises face the problem of not being able to grasp the true brand value information conveyed to the market in time and missing the prime time to maintain the brand

Accurately reach difficulties

Unable to accurately locate target consumers and have a deep understanding of consumers' true attitudes, emotions, and brand awareness.

The monitoring scope is limited and the cost is expensive

Obtaining wide and accurate monitoring data requires solid technical support and is expensive.

Perform multiple modeling analysis based on various evaluations of brand equity(缺)

- The 10 assessments of brand equity were proposed by David Ike, which provides a more comprehensive and detailed idea for brand equity evaluation.

- The evaluation factors are mainly consumers, but also the factors of market performance.

Perform multiple modeling analysis based on various evaluations of brand equity

- The 10 assessments of brand equity were proposed by David Ike, which provides a more comprehensive and detailed idea for brand equity evaluation.

- The evaluation factors are mainly consumers, but also the factors of market performance.

- It can be used for continuous research and special research. At the same time, all indicators are relatively sensitive, which can be used to predict changes in brand equity.

Perform multiple modeling analysis based on various evaluations of brand equity

- The 10 assessments of brand equity were proposed by David Ike, which provides a more comprehensive and detailed idea for brand equity evaluation.

- The evaluation factors are mainly consumers, but also the factors of market performance.

- It can be used for continuous research and special research. At the same time, all indicators are relatively sensitive, which can be used to predict changes in brand equity.

Use the GRVERYARD model to help evaluate the life cycle of a brand

-  This is a method of brand awareness analysis, where the awareness before the prompt corresponds to the brand recall rate, and the awareness after the prompt corresponds to the brand recognition rate.

-   Calculate the regression curve, divide the graph into three parts, each part corresponds to a type of brand.

Brand association segmentation model, applied to brand value chain creation

-  Through correspondence analysis, find the brand image in the minds of consumers.

-  Discover image differences, solidify into brand value and penetrate into the corresponding production, sales and other links.

Brand association segmentation model, applied to brand value chain creation

-  Through correspondence analysis, find the brand image in the minds of consumers.

-  Discover image differences, solidify into brand value and penetrate into the corresponding production, sales and other links.

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