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China Online Shopping Prospects
KuRunData China online research 2016Q1 prospect survey of online shopping is based on replies of 1030 netizens with online shopping experience. All respondents were asked the same question “what changes of your online shopping consumption are you expected to happen in the next three months compared with last quarter?”.
Among the 2016Q1 surveyed netizens,51.8% online shopping consumers anticipated to increase their online shopping consumption, while 17.7% of them would decrease their consumption and 30.5% respondents said they would remain their consumption unchanged. 2016Q1 China net online shopping prospect index is positive 34.2%.
In this report, we adopted the nouns of “net online shopping prospect index”. The index was the difference between the proportion of consumers who expect to raise their online shopping consumption and that of those who anticipate to reduce. The result is what we call as net online shopping prospect index.
Surveyed online shopping consumers from pearl river delta region (including Guangzhou, Shenzhen, Dongguan, Huizhou, Zhongshan, Zhuhai, and other surrounding cities), yangtze river delta region (including Shanghai, Hangzhou, Nanjing, Suzhou, Wuxi, Yangzhou, Wenzhou, Yiwu, and other surrounding cities), and circum-bohai sea region (including Beijing, Yantai, Tianjin, Dalian, Weihai, Qingdao, and other cities) all expect to change their 2016Q1 online shopping consumption amount. Among the three regions, online shopping prospects of yangtze river delta region are the most positive with its net online shopping prospect index of +38.5%. Following yangtze river delta region closely, the net online shopping prospect index of circum-bohai sea region is+34.1%. The same index of pearl river delta region is +29.9%.
Age Group Comparison
All surveyed online shopping consumers of all ages anticipate to change their 2016Q1 online shopping consumption. Net online shopping prospect of online shopping consumers aged 26 to 35 years old is the most positive with the corresponding index reaching +40.7%. Following the above age group closely, net online shopping prospect index of online shopping consumers aged 46 years old and above arrives +35.0%. The same indexes of online shopping consumers aged 25 years old and under and aged 36 to 45 years old are respectively 30.6% and 23.8%.
Net online shopping prospect indexes of all ages decreasing compared with last quarter. Of all surveyed consumers, the index of aged 36 to 45 years old and above is the most evident in the decreasing, whose descending rate is over 23.1%.
Male and Female online shopping consumers participating in the 2015Q3 survey all anticipate to online shopping consumption amount decreased to different extent. Net online shopping prospect indexes of the two groups are respectively +41.2% and +27.2%.
Contact person: Jang Ya Nan
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Contact person: Wu Lei
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