Survey Report of China Online Shopping Prospects 2016Q3

    KuRunData China online research 2016Q3 prospect survey of online shopping is based on replies of 1030 netizens with online shopping experience. All respondents were asked the same question “what changes of your online shopping consumptionare you expected to happen in the next three months compared with last quarter?”.
    Among the 2016Q3 surveyed netizens 55.8% online shopping consumers anticipated to increase their online shopping consumption, while 15.2% of them would decrease their consumption and 28.9% respondents said they would remain their consumption unchanged. 2016Q3 China net online shopping prospect index is positive 40.6%
    In this report, we adopted the nouns of “net online shopping prospect index”. The index was the difference between the proportion of consumers who expect to raise their online shopping consumption and that of those who anticipate to reduce. The result is what we call as net online shopping prospect index. 

    Regional Comparison
    Surveyed online shopping consumers from pearl river delta region (including Guangzhou, Shenzhen, Dongguan, Huizhou, Zhongshan, Zhuhai, and other surrounding cities), yangtze river delta region (including Shanghai, Hangzhou, Nanjing, Suzhou, Wuxi, Yangzhou, Wenzhou, Yiwu, and other surrounding cities), and circum-bohaisearegion (including Beijing, Yantai, Tianjin, Dalian, Weihai, Qingdao, and other cities) all expect to change their 2016Q3online shopping consumption amount. Among the three regions, online shopping prospects of pearl river delta regionare the most positive with its net online shopping prospect index of +45.6%. Followingpearl river delta regionclosely, the net online shopping prospect index of circum-bohaisearegion is+39.4%. The same index ofyangtze river delta region is +36.7%.

    Age Group Comparison

    All surveyed online shopping consumers of all ages anticipate to change their 2016Q3 online shopping consumption. Net online shopping prospect of online shopping consumers aged 26 to 35 years old is the most positive with the corresponding index reaching +46.4%. Following the under age group closely, net online shopping prospect index of online shopping consumers aged25 years old and above arrives +39.7%. The same indexes of online shopping consumers aged 46 years old and above and aged 36 to 45 years old are respectively31.7% and 29.4%.

    Consumers of all ages for the quarter comparison shows that the above 46 years old consumer online shopping net online shopping Outlook Index with the previous quarter rising compared to rise than 21.0%, other all ages of consumers online shopping net online shopping outlook index increased.

    Gender Comparison 
    Male and Female online shopping consumers participating in the 2016Q3survey all anticipate to online shopping consumption amount decreased to different extent. Net online shopping prospect indexes of the two groups are respectively +39.4% and +41.7%.

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