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KuRunData库润数据如何帮助CPG公司大化消费者洞察

库润数据服务内容包含调研项目全流程,

从问卷设计、编程上线问卷,

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覆盖全国一线至五线城市,全年龄阶段。

可帮助快消品企业通过调研研究发现品牌知名度、产品质量认可度、新品概念/包装/价位、消费者互动表现、品牌美誉度等方面,

在增速为明显但竞争为激烈的中国市场,

帮助快消品企业监测品牌,加速发展。

销售跟踪点.
新产品创新测试.
产品包装的偏好.
货架空间优化.
竞争分析
买家意愿研究.
设计与特性研究.
In-Home-Use测试(IHUT).
品牌体验的测量
消费者样本(下沉消费者至高端消费者全覆盖).
产品陈列研究.
概念测试.
市场趋势分析.
价格敏感性的研究.
广告效果.
模拟购物.
Digital Tracking


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