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Welcome to Kurun(kurundata.com).Our website uses Cookies to optimize our services and improve the user experience. Your continued browsing of our website will be deemed as your consent to our use of Cookies. You can also set the use of Cookies based on your preferences for more information about the use of Cookies,You can check in online "Cookies Policy".

KuRunData库润数据如何帮助旅游行业公司做深入的消费者洞察

我国已进入旅游电商时代,

各旅行社及旅游企业纷纷已实现旅游业务电子化、网络化,

但通过研究发现,

旅游产品的下单率远低于电商行业整体水平,

有相当多的用户会花时间浏览,但并不会下单。

并且由于旅游业的客单价较高,

用户价格敏感度较高,

对于平台的忠诚度较低,

很容易浏览多家后,

选择低价的一家完成购买,

消费者的购买考虑因素、转换原因等变得非常关键。

此外,

随着90后、95后成为新的消费主力,

它们对于旅游的看法等都对于旅游企业来说至关重要。


库润数据调研所有类型消费者,

更好追踪目前旅游主力军的旅游偏好,

找到旅游行业的持续优势点,

并帮助平台提升用户体验,

减少用户流失,

提高用户在同一平台的复购率。


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We are honored to work with global leading firms

Kurun data is recognized by top 100 enterprises and provides tailor-made online research data services

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