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「Cool-观点」2022年宠物消费调研报告

Date of issue:2022-11-18 Views:462Second

越来越多人加入“铲屎官”的行列,让充满治愈力的宠物陪伴在自己身边,忙碌一天后,看到萌软可爱的小宝贝,摇着尾巴在门前等待自己时,所有的疲惫都一扫而空。

不仅猫猫狗狗,养小众宠物,比如仓鼠、兔子、蛇等的“铲屎官”也越来越多,中国的宠物市场愈发庞大,精细化养宠已成为趋势,宠物消费细分种类增多。

我们对中国的宠物市场十分关注,比如去年调研的宠物主消费洞察之汪星人篇,发现养犬时智能饮水机购买率颇高。当放眼全品类宠物时,不知购买率最高的智能产品是什么?除此之外,还有宠物行业有哪些显著的趋势变化?“铲屎官们”以什么人群为主?宠物保险、托运等业务关注度如何?等等还有一系列的问题值得我们关注分析。

为此,KuRunData库润数据联合Mob研究院,对2022年宠物消费趋势进行调研,了解现今的宠物消费市场、养宠人群画像和消费偏好、宠物消费趋势。


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