Innovative Research and Development Solutions
Innovative Research and Development Solutions

Problems Faced by Enterprises

New ideas are difficult to stimulate

New product ideas, new creative points, and new marketing ideas are difficult to burst, and ideas are blocked.

Product life cycle is difficult to assess

Market demand is rapidly iterating, and many companies do not know whether their current products can still meet the demands of target consumers.

Entry strategy is difficult to determine

Many companies are generally confused about whether to enter and how to enter the new market segment.

The new concept is popular but the actual product is difficult to land

New ideas or inspiration seem to be very hot, but the actual sales are very low because companies cannot find the best entry point to trigger consumers' purchase intentions.

"Face-to-face" with consumers, sparking creative inspiration

- Draw consumer stories from community projects in various scenarios such as consumer logs, in-depth interviews, and online focus group discussions.

- After precise segmentation of consumer groups, they can obtain their explicit or even invisible inner unmet needs, thereby enlightening product innovation and R&D.

Draw empathy maps to share target consumers' understanding and insights to help correct decisions

- Draw empathy maps of individual consumers or target consumer groups by studying user interviews, user logs, online questionnaire surveys and other methods.

- With the target consumer as the center, it is divided into four quadrants, which are what consumers have heard, seen, done and felt.

- Combined with the current difficulties of consumers and the goals they hope to achieve, understand consumer driving factors and better guide innovative concepts.


Draw empathy maps to share target consumers' understanding and insights to help correct decisions

- Draw empathy maps of individual consumers or target consumer groups by studying user interviews, user logs, online questionnaire surveys and other methods.

- With the target consumer as the center, it is divided into four quadrants, which are what consumers have heard, seen, done and felt.

- Combined with the current difficulties of consumers and the goals they hope to achieve, understand consumer driving factors and better guide innovative concepts.


JTBD theory: creating new ideas and new products by tapping the demands of users.

- Through consumer stories to understand what they really want to accomplish behind using a certain service/product.

- Integrate and analyze data to subdivide consumer needs into functional, emotional, and social needs.

Divide demand and seize opportunities.

- Quantify the survey results, and establish a two-dimensional coordinate map according to the level of satisfaction and importance.

- Obtain scientific data support for strategic decision-making.

- Find the stratification of target consumers and the opportunities of these consumer demands.

Divide demand and seize opportunities.

- Quantify the survey results, and establish a two-dimensional coordinate map according to the level of satisfaction and importance.

- Obtain scientific data support for strategic decision-making.

- Find the stratification of target consumers and the opportunities of these consumer demands.

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