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Welcome to Kurun(kurundata.com).Our website uses Cookies to optimize our services and improve the user experience. Your continued browsing of our website will be deemed as your consent to our use of Cookies. You can also set the use of Cookies based on your preferences for more information about the use of Cookies,You can check in online "Cookies Policy".
「Cool-观点」年轻人都喜欢买什么奢侈品？
Date of issue:2023-11-24 Views:48Second
随着新一代奢侈品消费者的崛起，90后已经成为奢侈品市场的消费主力军。他们对奢侈品的购买会更加理性和审慎，在购买前会进行充分的调研和比较，不会轻易“上头”；他们更注重产品的性价比和实用性，对奢侈品的价值认知也更加成熟；超半数的奢侈品年轻消费者会选择出售闲置奢侈品进行“回血”...
KuRunData库润数据联合Mob研究院发布《90后奢侈品消费人群洞察》，对1000位90后购奢人群进行在线调研，深入剖析90后奢侈品消费人群的画像及购买行为，全面呈现年轻消费者的奢侈品购买偏好。（下文为节选）
90后奢侈品消费人群现状分析
90后奢侈品消费人群画像分析
90后奢侈品消费人群品类偏好
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